Check Out The Complete Guide to Customer Data Platforms
All You Need to Know about CDPs Is in This Guide
Everything you ever wanted to know about Customer Data Platforms (CDPs) is in this guide.
You’ll learn:
- How CDPs work
- How CDPs handle large-scale personalized marketing & CX
- Single customer views (SCV), attribution models, targeting & segmentation, and more
- CDP vs. DMP, CDP vs. CRM, and CDPs vs. DSPs
- How CDPs help to orchestrate better marketing by breaking down data silos
- CDP ROI and how to calculate it
- Digital transformation and CDPs
No matter what you need to know about CDPs, this guide is an easy-to-understand start.
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