The Data-Driven Marketer’s Guide to Predictive Analytics
Know what your customers will do next
How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences.
In the Data-Driven Marketer’s Guide to Predictive Analytics, you’ll learn how predictive analytics help marketers:
- Identify customers likely to churn
- Make cross-sell and upsell recommendations
- Predict maintenance and quality fulfillment with IoT monitoring
- Predict features for product development
- Forecast inventory and determine pricing
- Calculate risk
Harness the power of prediction. Get the guide to predictive analytics today!
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