Une Customer Data Platform Enterprise constitue un avantage concurrentiel

Les données dans les environnements digitaux et hors ligne sont la clé pour débloquer des revenus et fidéliser les consommateurs en mettant en lumière leur comportement et leurs préférences. Mais les données cloisonnées signifient que tout ce que vous devez savoir sur vos clients est caché à la vue de tous.

Une customer data platform (CDP) unifie les données de toutes les sources en un profil client le plus complet possible, ce qui vous permet d’activer des expériences client qui ont un impact direct sur votre société.

Découvrez notre CDP

Pourquoi Treasure Data

{« colorVariant »: »DARK », »layout »: »50/50″, »vSplit »: »50/50″, »stackPreference »: »mobile », »stackOrder »: »headings », »removeTopPadding »:false, »roundTopCorners »:false, »roundBottomCorners »:false, »eyebrow »: » », »showEyebrowOnMobile »:true, »showEyebrowOnTablet »:true, »showEyebrowOnDesktop »:true, »heading »: »Why CDP: Unearth the value of your customer data », »showHeadingOnMobile »:true, »showHeadingOnTablet »:true, »showHeadingOnDesktop »:true, »subheading »: »<p>Understanding your customers with first-party, second-party and third-party data is key,but it’s a challenge. Navigating cookie data deprecation and a maze of privacy regulations add to these challenges. A fragmented view of customer data leads to disconnected experiences, hindering your business’s growth.Enter the CDP.What this means for your bottom line:<ul><li>Optimized Spend: Cut marketing costs by up to 15% through smarter ad strategies and targeting, resulting in more impactful investments.Faster Conversions: Pinpoint the perfect audience, offers, and channels, lowering CAC while boosting engagement and profitability.Reduced Churn: Leverage our AI to find customers at risk of churning and those with untapped potential. Craft tailored re-engagement and loyalty strategies to keep your valuable customers in the fold.</li></ul>Invest smarter. Convert faster. Retain longer. That’s the magic of a CDP.</p> », »showSubheadingOnMobile »:true, »showSubheadingOnTablet »:true, »showSubheadingOnDesktop »:true, »ctaText »: » », »ctaUrl »: » », »showCTAOnMobile »:true, »showCTAOnTablet »:true, »showCTAOnDesktop »:true, »secondCTAText »: » », »secondCTAUrl »: » », »showSecondCTAOnMobile »:true, »showSecondCTAOnTablet »:true, »showSecondCTAOnDesktop »:true, »showInnerBlockOnDesktop »:true, »showInnerBlockOnTablet »:true, »showInnerBlockOnMobile »:true, »selectedOption »: »Standard », »backgroundHorizontalAlign »: »center », »backgroundVerticalAlign »: »center », »backgroundFitMode »: »contain », »backgroundMedia »:{« title »:{« type »: »string », »default »: » »}}, »defaultContent »: »card », »extraPadding »: »0″, »imageLoc »: »left », »rowIndex »:0, »primaryButtonTargetBlank »:false, »secondaryButtonTargetBlank »:false}

Pourquoi une CDP : Découvrez la valeur de vos données clients

Comprendre vos clients grâce aux données first-party, second-party et third-party est essentiel, mais constitue un défi. La dépréciation des cookies tiers et le labyrinthe des réglementations en matière de protection de la vie privée viennent s’ajouter à ces défis. Une vision fragmentée des données clients conduit à des expériences disparates, ce qui entrave la croissance de votre entreprise. C’est là qu’intervient la CDP. Ce que cela signifie pour vos résultats :

Optimisation des dépenses : Réduisez les coûts marketing jusqu’à 15 % grâce à des stratégies publicitaires et à un ciblage plus intelligents, ce qui se traduit par des investissements plus efficaces.Conversions plus rapides : Identifiez l’audience, les offres et les canaux parfaits, réduisant ainsi le coût total de possession tout en stimulant l’engagement et la rentabilité. Réduction du taux d’atttrition : Tirez parti de notre IA pour trouver les clients qui présentent un risque d’attrition et ceux qui ont un potentiel inexploité. Élaborez des stratégies de réengagement et de fidélisation sur mesure pour que vos précieux clients restent fidèles.

Investissez plus intelligemment. Convertissez plus rapidement. Conservez-les plus longtemps. C’est là qu’opère toute la magie d’une CDP.

La magie de la CDP par ceux qui la connaissent le mieux

Why CDP is at the heart of your digital transformation as told by a CDP evangelist

A Forrester Analyst says you should rethink your martech model

Treasure Data: Helping enterprises solve complex data problems

Principaux avantages d'une CDP

array(5) { [0]=> array(24) { ["ID"]=> int(496062) ["id"]=> int(496062) ["title"]=> string(11) "why-cdp-ui1" ["filename"]=> string(15) "why-cdp-ui1.png" ["filesize"]=> int(1009485) ["url"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1.png" ["link"]=> string(102) "https://www.treasuredata.com/fr/pourquoi-utiliser-une-customer-data-platform-enterprise/why-cdp-ui1-2/" ["alt"]=> string(0) "" ["author"]=> string(2) "17" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(13) "why-cdp-ui1-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(516008) ["date"]=> string(19) "2024-06-07 13:04:11" ["modified"]=> string(19) "2024-11-22 17:02:40" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(65) "https://www.treasuredata.com/wp-includes/images/media/default.png" ["width"]=> int(1498) ["height"]=> int(1650) ["sizes"]=> array(27) { ["thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-272x300.png" ["medium-width"]=> int(272) ["medium-height"]=> int(300) ["medium_large"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(846) ["large"]=> string(80) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-930x1024.png" ["large-width"]=> int(930) ["large-height"]=> int(1024) ["1536x1536"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1.png" ["1536x1536-width"]=> int(1395) ["1536x1536-height"]=> int(1536) ["2048x2048"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1.png" ["2048x2048-width"]=> int(1498) ["2048x2048-height"]=> int(1650) ["woocommerce_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-300x300.png" ["woocommerce_thumbnail-width"]=> int(300) ["woocommerce_thumbnail-height"]=> int(300) ["woocommerce_single"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-600x661.png" ["woocommerce_single-width"]=> int(600) ["woocommerce_single-height"]=> int(661) ["woocommerce_gallery_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui1-100x100.png" ["woocommerce_gallery_thumbnail-width"]=> int(100) ["woocommerce_gallery_thumbnail-height"]=> int(100) } } [1]=> array(24) { ["ID"]=> int(496070) ["id"]=> int(496070) ["title"]=> string(9) "Group 515" ["filename"]=> string(13) "Group-515.png" ["filesize"]=> int(309771) ["url"]=> string(69) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515.png" ["link"]=> string(100) "https://www.treasuredata.com/fr/pourquoi-utiliser-une-customer-data-platform-enterprise/group-515-2/" ["alt"]=> string(0) "" ["author"]=> string(2) "17" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(11) "group-515-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(516008) ["date"]=> string(19) "2024-06-07 13:04:58" ["modified"]=> string(19) "2024-11-22 17:02:40" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(65) "https://www.treasuredata.com/wp-includes/images/media/default.png" ["width"]=> int(749) ["height"]=> int(684) ["sizes"]=> array(27) { ["thumbnail"]=> string(77) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(77) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515-300x274.png" ["medium-width"]=> int(300) ["medium-height"]=> int(274) ["medium_large"]=> string(69) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515.png" ["medium_large-width"]=> int(749) ["medium_large-height"]=> int(684) ["large"]=> string(69) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515.png" ["large-width"]=> int(749) ["large-height"]=> int(684) ["1536x1536"]=> string(69) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515.png" ["1536x1536-width"]=> int(749) ["1536x1536-height"]=> int(684) ["2048x2048"]=> string(69) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515.png" ["2048x2048-width"]=> int(749) ["2048x2048-height"]=> int(684) ["woocommerce_thumbnail"]=> string(77) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515-300x300.png" ["woocommerce_thumbnail-width"]=> int(300) ["woocommerce_thumbnail-height"]=> int(300) ["woocommerce_single"]=> string(77) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515-600x548.png" ["woocommerce_single-width"]=> int(600) ["woocommerce_single-height"]=> int(548) ["woocommerce_gallery_thumbnail"]=> string(77) "https://www.treasuredata.com/wp-content/uploads/2024/06/Group-515-100x100.png" ["woocommerce_gallery_thumbnail-width"]=> int(100) ["woocommerce_gallery_thumbnail-height"]=> int(100) } } [2]=> array(24) { ["ID"]=> int(498033) ["id"]=> int(498033) ["title"]=> string(11) "why-cdp-ui3" ["filename"]=> string(15) "why-cdp-ui3.png" ["filesize"]=> int(796006) ["url"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3.png" ["link"]=> string(102) "https://www.treasuredata.com/fr/pourquoi-utiliser-une-customer-data-platform-enterprise/why-cdp-ui3-2/" ["alt"]=> string(41) "Turn one-time buyers into loyal champions" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(13) "why-cdp-ui3-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(516008) ["date"]=> string(19) "2024-06-13 21:56:34" ["modified"]=> string(19) "2024-11-22 17:02:40" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(65) "https://www.treasuredata.com/wp-includes/images/media/default.png" ["width"]=> int(1498) ["height"]=> int(1650) ["sizes"]=> array(27) { ["thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-272x300.png" ["medium-width"]=> int(272) ["medium-height"]=> int(300) ["medium_large"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(846) ["large"]=> string(80) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-930x1024.png" ["large-width"]=> int(930) ["large-height"]=> int(1024) ["1536x1536"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3.png" ["1536x1536-width"]=> int(1395) ["1536x1536-height"]=> int(1536) ["2048x2048"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3.png" ["2048x2048-width"]=> int(1498) ["2048x2048-height"]=> int(1650) ["woocommerce_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-300x300.png" ["woocommerce_thumbnail-width"]=> int(300) ["woocommerce_thumbnail-height"]=> int(300) ["woocommerce_single"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-600x661.png" ["woocommerce_single-width"]=> int(600) ["woocommerce_single-height"]=> int(661) ["woocommerce_gallery_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui3-100x100.png" ["woocommerce_gallery_thumbnail-width"]=> int(100) ["woocommerce_gallery_thumbnail-height"]=> int(100) } } [3]=> array(24) { ["ID"]=> int(498042) ["id"]=> int(498042) ["title"]=> string(11) "why-cdp-ui4" ["filename"]=> string(15) "why-cdp-ui4.png" ["filesize"]=> int(586998) ["url"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4.png" ["link"]=> string(102) "https://www.treasuredata.com/fr/pourquoi-utiliser-une-customer-data-platform-enterprise/why-cdp-ui4-2/" ["alt"]=> string(41) "Turn one-time buyers into loyal champions" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(13) "why-cdp-ui4-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(516008) ["date"]=> string(19) "2024-06-13 21:57:08" ["modified"]=> string(19) "2024-11-22 17:02:40" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(65) "https://www.treasuredata.com/wp-includes/images/media/default.png" ["width"]=> int(1499) ["height"]=> int(1650) ["sizes"]=> array(27) { ["thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-273x300.png" ["medium-width"]=> int(273) ["medium-height"]=> int(300) ["medium_large"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(845) ["large"]=> string(80) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-930x1024.png" ["large-width"]=> int(930) ["large-height"]=> int(1024) ["1536x1536"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4.png" ["1536x1536-width"]=> int(1395) ["1536x1536-height"]=> int(1536) ["2048x2048"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4.png" ["2048x2048-width"]=> int(1499) ["2048x2048-height"]=> int(1650) ["woocommerce_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-300x300.png" ["woocommerce_thumbnail-width"]=> int(300) ["woocommerce_thumbnail-height"]=> int(300) ["woocommerce_single"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-600x660.png" ["woocommerce_single-width"]=> int(600) ["woocommerce_single-height"]=> int(660) ["woocommerce_gallery_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui4-100x100.png" ["woocommerce_gallery_thumbnail-width"]=> int(100) ["woocommerce_gallery_thumbnail-height"]=> int(100) } } [4]=> array(24) { ["ID"]=> int(498050) ["id"]=> int(498050) ["title"]=> string(11) "why-cdp-ui5" ["filename"]=> string(15) "why-cdp-ui5.png" ["filesize"]=> int(475393) ["url"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5.png" ["link"]=> string(102) "https://www.treasuredata.com/fr/pourquoi-utiliser-une-customer-data-platform-enterprise/why-cdp-ui5-2/" ["alt"]=> string(12) "Trust in CDP" ["author"]=> string(1) "5" ["description"]=> string(0) "" ["caption"]=> string(0) "" ["name"]=> string(13) "why-cdp-ui5-2" ["status"]=> string(7) "inherit" ["uploaded_to"]=> int(516008) ["date"]=> string(19) "2024-06-13 21:58:26" ["modified"]=> string(19) "2024-11-22 17:02:40" ["menu_order"]=> int(0) ["mime_type"]=> string(9) "image/png" ["type"]=> string(5) "image" ["subtype"]=> string(3) "png" ["icon"]=> string(65) "https://www.treasuredata.com/wp-includes/images/media/default.png" ["width"]=> int(1498) ["height"]=> int(1650) ["sizes"]=> array(27) { ["thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-150x150.png" ["thumbnail-width"]=> int(150) ["thumbnail-height"]=> int(150) ["medium"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-272x300.png" ["medium-width"]=> int(272) ["medium-height"]=> int(300) ["medium_large"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5.png" ["medium_large-width"]=> int(768) ["medium_large-height"]=> int(846) ["large"]=> string(80) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-930x1024.png" ["large-width"]=> int(930) ["large-height"]=> int(1024) ["1536x1536"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5.png" ["1536x1536-width"]=> int(1395) ["1536x1536-height"]=> int(1536) ["2048x2048"]=> string(71) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5.png" ["2048x2048-width"]=> int(1498) ["2048x2048-height"]=> int(1650) ["woocommerce_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-300x300.png" ["woocommerce_thumbnail-width"]=> int(300) ["woocommerce_thumbnail-height"]=> int(300) ["woocommerce_single"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-600x661.png" ["woocommerce_single-width"]=> int(600) ["woocommerce_single-height"]=> int(661) ["woocommerce_gallery_thumbnail"]=> string(79) "https://www.treasuredata.com/wp-content/uploads/2024/06/why-cdp-ui5-100x100.png" ["woocommerce_gallery_thumbnail-width"]=> int(100) ["woocommerce_gallery_thumbnail-height"]=> int(100) } } }

Une Customer Data Platform Enterprise constitue un avantage concurrentiel

Pourquoi une CDP : Découvrez la valeur de vos données clients

La magie de la CDP par ceux qui la connaissent le mieux

Why CDP is at the heart of your digital transformation as told by a CDP evangelist

Why CDP is at the heart of your digital transformation as told by a CDP evangelist

A Forrester Analyst says you should rethink your martech model

A Forrester Analyst says you should rethink your martech model

Treasure Data: Helping enterprises solve complex data problems

Treasure Data: Helping enterprises solve complex data problems

Principaux avantages d'une CDP

Ce qu'il est possible de faire la première année avec une CDP

Équipes bénéficiant d'une CDP

Marketing

Service Client

Data Science

IT

Marketing B2B

Marketing

Service Client

Data Science

IT

Marketing B2B

Ressources associées

Le guide des customer data platforms enterprise pour les nuls

Modèle de RFP pour CDP : Comment selectionner la meilleure CDP pour votre entreprise

Démystifier la couche de données : CDP et infrastructure de données marketing

Améliorez vos résultats commerciaux grâce à une customer data platform enterprise.

Une Customer Data Platform Enterprise constitue un avantage concurrentiel

Pourquoi une CDP : Découvrez la valeur de vos données clients

La magie de la CDP par ceux qui la connaissent le mieux

Why CDP is at the heart of your digital transformation as told by a CDP evangelist

Why CDP is at the heart of your digital transformation as told by a CDP evangelist

A Forrester Analyst says you should rethink your martech model

A Forrester Analyst says you should rethink your martech model

Treasure Data: Helping enterprises solve complex data problems

Treasure Data: Helping enterprises solve complex data problems

Principaux avantages d'une CDP

Acquérir des clients de manière plus intelligente

Optimisez votre chiffre d'affaires grâce à l'optimisation des conversions

Transformez les acheteurs ponctuels en champions fidèles

Réduire les coûts et améliorer le retour sur investissement

Protégez les données des clients

Ce qu'il est possible de faire la première année avec une CDP

Équipes bénéficiant d'une CDP

Marketing

Service Client

Data Science

IT

Marketing B2B

Marketing

Service Client

Data Science

IT

Marketing B2B

Ressources associées

Le guide des customer data platforms enterprise pour les nuls

Modèle de RFP pour CDP : Comment selectionner la meilleure CDP pour votre entreprise

Démystifier la couche de données : CDP et infrastructure de données marketing

Améliorez vos résultats commerciaux grâce à une customer data platform enterprise.