The Growth Triple Play: Creativity, Analytics, and Purpose

The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey & Company research titled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprising only 7% of companies today—has seamlessly fused these three elements, creating long-term growth and a holistic impact.

In this session, hear from Biljana Cvetanovski, Partner at McKinsey & Company and co-author of The Growth Triple Play, to discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.

Featuring