Digital Shift: The Future of CX: Getting Real About Enterprise Growth
Disruption: The Catalyst for New Opportunities and Growth
The pandemic sped us into a digitized future, compressing decade’s worth of digital adoption into months. Yet, this time of disruption has provided a unique opportunity for marketers to construct new ways to unlock growth. Recent McKinsey & Company research titled The Growth Triple Play: Creativity, Analytics, and Purpose shows that by unifying creativity, analytics, and purpose, companies can deliver 2 times the growth of their peers. This elite group, comprising only 7% of companies today—has seamlessly fused these three elements, creating long-term growth and a holistic impact.
In this session, hear from Biljana Cvetanovski, Partner at McKinsey & Company and co-author of The Growth Triple Play, to discuss the ever-evolving role of the CMO and how companies can fuel their next wave of growth.
- Getting Real About Enterprise Growth
- CPG
- Hospitality
Featuring
Peggy Fang Roe
Global Officer, CX, Marriott
Inri Mouchette
Head of Innovation, Campbell Soup
Ricardo Ortegon
Global VP of MarTech, AB InBev
Catalyst for New Opportunities