Executive summary
A leading CPG company and importer of adult beverages with over 60 brands worldwide had numerous disconnected platforms and tools. The lack of connectivity and data unification across the organization was limiting audience insights and creating fractured views of the customer. The company needed a solution that could help it consolidate multiple data sources and give it insights into audience behavior to improve customer engagement.
With Treasure Data Customer Data Platform they:
- Developed predictive models for enhanced segmentation and improved marketing efficiency
- Improved customer engagement with personalized touchpoints
- Continue to grow subscriptions through “always-on” personalization
Challenges
Due to the scattered and siloed nature of its customer data, the CPG leader did not have a comprehensive understanding of consumer journeys and had limited insights into its audience. Without meaningful consumer insights, the company was suffering from inefficient marketing, leading to suboptimal customer experiences and lower engagement rates.
Solution
Treasure Data Customer Data Platform stood out for its capabilities in managing data complexities at scale and developing customized workflows for meaningful customer connections. With Treasure Data Customer Data Platform as the trusted foundation for collecting and using first-party data, the CPG company can now proactively address an ever-evolving market, respond to shifting consumer behaviors, and meet new competitive challenges.
Results
With Treasure Data providing a new foundation for collecting and using first-party data, the company has deepened relationships throughout the customer journey and improved marketing efficiency. They were able to:
- Unify more than 100k+ customer profiles
- Develop predictive models for enhanced segmentation and improved marketing efficiency
- Increase customer touchpoints and personalized engagements
Having insights from this data foundation accessible to cross-functional teams has improved marketing efficiency, increased customer engagement, and provided innovative methods for segmenting, activating, and reaching the right audience. The beverage leader continues to deepen brand relationships with consumers by providing personalized, meaningful experiences throughout the customer journey.
