CDP Trade-Up
Feeling stuck with the wrong customer data platform (CDP)? Break free with Treasure Data’s CDP Trade-Up program. Ditch your underperforming CDP for one that delivers fast – with no business disruption and attractive pricing incentives.Join over 50 companies (and counting) that have switched to Treasure Data. Experience the immediate difference of an enterprise-ready CDP that helps you drive more revenue, launch campaigns faster, and scale to the data volumes you need to succeed.
Best of all? You only pay for Treasure Data once your existing CDP contract ends.
1–2 months
Lightning-fast CDP migrations
No
additional CDP payments
ROI
See results right after deployment
The CDP of choice for the world’s largest and most innovative companies
After switching to Treasure Data our marketing team is finally empowered. With our previous vendor, we began running into scenarios where we were bringing in large volumes of data and had very specific ways of setting up our channels, audiences and permissions where we were not able to effectively use it. We decided to switch and can now handle all the data volumes we need, and from the start were able to create, store and split the data per our very unique business needs.”
Smooth Implementation: Activating Data and Generating Revenue Faster.
Everything that we were shown in the demo is built and in the platform vs. the vaporware you see in a lot of demos with sales teams. The implementation has been much smoother than anticipated. We were up and running with billions of ingested records and hundreds of tables from 14 disparate databases within 5 months. We spent an additional 5 months validating the data and are now starting to activate the data and generate revenue. We were pleasantly surprised at how easy it has been to use the platform.”
Tool is easy to learn. The UI is very clean. Whether you are a power user or a marketer with zero tech skills, this tool has something for everyone. The customer success team is very responsive and takes interest in ensuring the product is implemented right so the value can be realized. There is a lot of documentation and videos made available through Treasure Data Academy to train new users on the technical part.”
Signs you need a CDP upgrade
Long rollouts
Implementation cycles span months or even years
Low usage
Product complexity hampers user adoption
No value
ROI too low for the price you pay
Not enterprise-ready
Doesn’t scale to required regions, volumes, and speeds
Limited functionality
Key use cases like real time aren’t supported
Lack of 24/7/365 support
Slow response times and issue resolution
Migrator Toolkit: How it works
Lift and shift
To migrate your CDP, we first replicate your data model in Treasure Data. Using AI-powered migration tools and schemaless data ingestion, we can transfer your existing use cases in days to weeks, based on your current setup’s complexity.
Accelerate
We draw on our deep experience in CDP migrations and use a packaged acceleration workflow based on your specific needs and industry to fast-track implementation. This scalable approach speeds up time to value while maintaining an organized project structure.
Optimize and scale
During migration, we’ll help improve data quality and identify new high-impact use cases. This ensures reliable data and helps you quickly scale, boost ROI, and demonstrate value to stakeholders.
50+ CDP trade-ups and counting – are you next?
Amperity
Tealium
mParticle
Lytics
Salesforce
Adobe
Other CDPs
Unhappy with your CDP? Let’s talk.
Treasure Data has migrated over 50 enterprise brands from their old CDP to Treasure Data. In the process we have replicated other CDP data models and built an easy migration path for anyone using those CDPs. No matter the CDP you use today, we can help you transition to a better option with our Migrator Toolkit. Request a Trade-Up today.
No bait in this switch. We’re a Leader across all independent analyst evaluations.
A Leader – IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024–2025
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