Treasure Data Named a Leader in the IDC MarketScape: Worldwide CDPs for Data and Marketing Operations Users 2022 Vendor Assessment
Last updated March 11, 2022
Customer Data Platforms are well-positioned to solve complex data challenges with actionable results across the entire organization. At a time when customers are looking for personalized experiences, along with evolving regulations that focus on protecting data privacy, organizations need strong data and marketing operations in place that help transform customer insights into exceptional customer experiences in a way that’s safe, effective and compliant.
Our ongoing commitment to customer centricity and data privacy was recently recognized in the first major analyst evaluation of CDP market vendors. Treasure Data has been named a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 (IDC #US48858321, March 2022).
IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users Vendor Assessment”, By: Gerry Murray, David Wallace, Michelle Morgan. March 2022, #US48858321
About the IDC MarketScape Report
The IDC MarketScape evaluates the functional capabilities and go-to-market strategies of 12 CDP vendors based on 100+ criteria as well as overall product offering, strategy and market presence. The report also offers a holistic view of the CDP market, how CDPs are bringing value today, and advice for both technical and business buyers as they consider effectively implementing a CDP into their organization.
“The goal of IDC’s CDP research is to provide more clarity for the buyers of this important technology that enables a 360-degree view of customers,” said David Wallace, research director, Customer Intelligence and Analytics, IDC. “As a Leader in this IDC MarketScape, Treasure Data’s CDP product can deliver a complete view of customers to improve customer experience (CX) for enterprises and mid-sized businesses.”
Why Treasure Data stands out as a CDP leader
The evaluation recognizes Treasure Data’s strengths in key three capabilities: security, identity resolution and customer support.
Developing customer trust and creating seamless customer experiences requires marketers to use data in a way that pairs one-to-one personalization with one-to-one privacy – taking all attributes and consent options into account with every interaction.
The IDC MarketScape says, “Consider Treasure Data if one of the top challenges you are trying to solve is managing large volumes of customer data, establishing a complete view of the customer, or improving customer experience. Enterprises to medium-sized businesses should consider Treasure Data a strong choice, particularly if you are looking for solutions, services, and support in APAC, North America, and EMEA.”
This is the latest of several industry analyst recognitions of Treasure Data’s leadership within the CDP market. In 2020, Treasure Data Customer Data Platform (CDP) was mentioned by Forrester as one of “the 11 most significant” vendors in The Forrester Wave™: Customer Analytics Technologies, Q3 2020, and received the “Best Marketing Solution” CODiE Award from the Software and Information Industry Association (SIIA).
To read more about the evaluation and why Treasure Data was named a Leader, download an excerpt here.
*IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
