Partner Spotlight: AWS Partners with Treasure Data to Help Companies Get More ROI from their CDP

Treasure Data is thrilled to share our strategic collaboration with Amazon Web Services (AWS), a partnership intended to accelerate organizations’ digital transformation by delivering omnichannel customer experiences at scale.  

Built exclusively on AWS, Treasure Data’s ongoing partnership with AWS increases collaboration between the companies across sales, marketing, customer support, channel programs, training, and enablement. This new level of seamless support and service enablement will make it easier for new customers to realize ROI from their CDP investment by allowing them to leverage their customer data more efficiently and effectively.

“Treasure Data shares a commitment to deliver exceptional customer outcomes with AWS, and we’re excited to strengthen our longstanding relationship,” said Kazuki Ohta, CEO of Treasure Data. “Our priority is to expand Treasure Data’s reach and make it easy for all customers to discover, deploy, and harness customer data and insights, whether for marketing, sales, or services across any industry. This multi-layered AWS collaboration furthers that aim and increases our ability to better serve our customers.”

To stay on top of ever-changing consumer needs and behaviors, enterprises have accelerated their digital transformations with a strong focus on data insights and analytics. Treasure Data and AWS are committed to a variety of joint activities and investments across certain key verticals, including retail, consumer packaged goods (CPG), automotive, travel and hospitality, finance, media and entertainment, and life sciences. The partnership will bring increased product and service integrations and business alignment to deliver better products and services to both Treasure Data and AWS customers.

“Customers tell us the ability to securely use data to drive deeper audience engagement to align with changing customer behaviors is a key differentiator for them,” said Chris Casey, Director and General Manager of Industry Software & Data Alliances at AWS. “We’ve been working closely with Treasure Data for many years, and are pleased to expand this relationship so customers across industries can use Treasure Data’s solutions on AWS to solve more use cases.”

Treasure Data interviewed Ronak Shah, Senior Partner Solution Architect, AWS, to better understand this new strategic partnership and how customers can realize more ROI from their CDP investment.

Treasure Data:  Tell us about yourself and how you work with Treasure Data.

Ronak Shah:  I have been with AWS for more than two years and in my role as a Partner Solutions Architect I work with strategic partners in retail and CPG. 

At AWS, we work with Treasure Data on marketing cloud integration and connectors with various AWS services to make it easy for our customers to use products not only on AWS but with Treasure Data.

Treasure Data:  How does the partnership provide value to customers from both companies?

Ronak Shah:  One good thing about Treasure Data is their open mind to not only work with AWS but also Pay Amazon, which is Amazon ads. The specific proof-of-concept we did with a mutual customer, Mars, was that we built an integration that allows Mars to pull in the signals from AMC based on the first-party signals they have and create unique insights. The end game of which was an increase on the return on ad spend, which wouldn’t have been possible without the integration.

Treasure Data:  What do you think is unique about the AWS partnership with Treasure Data?

Ronak Shah:  Treasure Data is part of Amazon Ads partner network, retail competency, and digital experience competency. We are trying to connect not only the technology but the bigger problem, which is bringing all this data and creating insights for the customers. And that’s where it differentiates in my mind.

Treasure Data:  How does the partnership help companies deliver better experiences to customers from an ROI perspective?

Ronak Shah:  It is one thing to implement a CDP and get the data in. But the real value is what are you going to do after that? What does my inventory look like, what does my supply chain picture look like? That data might be sitting on AWS data Lake. So whenever I’m doing the activation, I’m not sending something out where I’m going to run out of the product. That’s the uniqueness or the value proposition we are trying to get to with the mutual customer.

Treasure Data:  Is there anything else you would like to share with us today? Any closing thoughts?

Ronak Shah:  The thing I’m super excited about is some of the new GenAI work, which we are doing with Treasure Data. Eventually, every application will be infused with some sort of generative AI capability. And I don’t think marketers just go and say, I want to use GenAI. Marketers want to do their job with a CDP, but they want options. They want suggestions that could be generated through GenAI. The work we are doing with Amazon Bedrock, and Amazon SageMaker for Bring Your Own Model is super exciting, and kudos to the Treasure Data Team for investing that time and preparing for the future.

Meet Our Partners

A customer data platform is made even more powerful by the strength of its partnerships.

Treasure Data CDP Partners Program enables service providers and independent software vendors (ISVs) to take full advantage of Treasure Data resources and establish a firm footing in what is fast becoming the foundation of marketing technology.

Learn more about Treasure Data’s partners through our partner spotlight blog series, see them all here.