Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

We’re thrilled to share our strategic partnership with Artefact, a leading global data consulting services company, intending to support brands through the customer journey by enabling them to deliver personalized experiences at scale.

By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more business value from their marketing campaigns by offering data-driven personalized experiences.

“Artefact recognizes the benefits of leveraging Treasure Data’s innovative Customer Data Platform, and we are proud to work closely with them,” said Kazuki Ohta, CEO and co-founder at Treasure Data. “Our partnership reinforces both companies’ commitment to providing enterprises with a holistic view of their customers, along with unified customer insights that effectively support their marketing strategies to drive engagement and business results.”

By using Artefact in combination with the Treasure Data CDP, users can fully leverage their first-party data to deliver business value and maximize ROI. Artefact supports clients by providing a clear vision of their data maturity and readiness to implement a CDP. In addition, Artefact teams run Booster Programs to measure the ROI of marketing actions from your CDP.

“Customer data platforms are powerful tools that are increasingly being adopted as organizations realize that to build a sustainable and futureproof ecosystem their first-party data must be the focal point of their marketing operations,” stated Vincent Luciani, Artefact CEO and co-founder. “Working with Treasure Data’s state-of-the-art technology, Artefact’s expert teams ensure that customers maximize their investment and demonstrate value by delivering tangible and relevant results, as well as enhanced customer experiences.”

Treasure Data interviewed Amit Erande, Partner, North America at Artefact to better understand this strategic partnership and how their experts can extract enhanced business value from the Treasure Data CDP.

Treasure Data: Can you tell us about yourself and Artefact?

Amit Erande: My name’s Amit. I’m a Partner here at Artefact. I have more than two decades of experience in the technology industry and my areas of specialization are consumer data strategy, first and second-party data, as well as customer data platforms.

Artefact is an end-to-end data strategy and consulting firm. We help customers identify the right customer data platforms for them, identify their first-party data strategy, as well as execute that strategy by choosing the right tool, making sure the right use cases are chosen and prioritized as well as executed on the platform.

Treasure Data: Artefact is a treasured partner for Treasure Data. Can you describe the partnership and the value of working together?

Amit Erande: Honestly, it’s been such a rewarding partnership in both directions. I used to work for Treasure Data before I moved over to Artefact, so I know the best of both words and the fact these companies are just conjoined twins together right now. Treasure Data produces a best-of-breed customer data platform in the market and Artefact is in the business of helping customers make the most out of that platform.

And so for us, Treasure Data becomes a valued partner in our journey to help customers identify the right solutions for their own customer data ecosystems and get the most ROI from their platform.

Treasure Data: How are the two companies, in partnership, helping customers solve challenges and what are some of the use cases that you’re helping address?

Amit Erande: Brands want to drive the best customer experience possible for their customers throughout every channel. The challenge to doing this has been disparate and siloed data.

It’s not just about how much data you can bring in, but whether you can actually make the most of the value of that data, drive the right behavior across channels and personalize those interactions and reactions with the customer. And so that’s where I think Treasure Data and Artefact together can drive the best customer experience for our joint customers and get them to significant ROI, whether it be on their websites, improving click-through rates across social media, and making sure that there is better engagement on those platforms.

Treasure Data: What do you see as some of the future trends in this industry and how is the partnership with Treasure Data going to help solve some of these trends?

Amit Erande: I think the industry is moving to one-to-one personalization at the moment where the consumer is, and that’s where I see Treasure Data going as well. We’ve been advisors and partners in this journey with Treasure Data, in making sure that the product roadmap takes us to, in the moment, real-time personalization.

Treasure Data: Can you share what a successful implementation leveraging the strength of the partnership looks like?

Amit Erande: I think one of our biggest joint successes has been Nestlé. Nestlé really didn’t have a great understanding of their customers at the start of this engagement. The reason that they wanted both Treasure Data as the platform and Artefact as a partner is that we understood their challenges. We understood that they had a problem across some of their different brands. They had multiple different brands, they had multiple different locations, and each of the different teams that were operating in those regions and locations had their datasets which weren’t really unified together in the right way.

So this is where Artefact came in and we brought together the right people first. It must start with the people. So we brought together the right people across the organization who were owners of the right dataset and the right activation channels to help them understand the value of deploying a customer data platform.

Meet Our Partners

A customer data platform is made even more powerful by the strength of its partnerships.

Treasure Data CDP Partners Program enables service providers and independent software vendors (ISVs) to take full advantage of Treasure Data resources and establish a firm footing in what is fast becoming the foundation of marketing technology.

Learn more about Treasure Data’s partners through our partner spotlight blog series, see them all here.