The GenAI Agents and Real-time Triggers You Have to Try in Treasure Data CDP

There’s a lot of complexity involved in bringing new campaigns to life. Even with a best-in-class CDP like Treasure Data, the planning alone – who to target, what to say, when to send, where to engage – can take weeks to months. 

Think about the back-and-forth that happens between your team and partners to bring together all the required pieces. No matter how pristine and unified your data is, many bottlenecks prevent you from getting campaigns out the door as quickly as you’d like.

That’s why at CDP World 2024, Treasure Data announced a series of updates to help you accelerate campaign planning and power better engagement. What’s new? Here are three generative AI and real-time superpowers now available for Treasure Data CDP so you can launch campaigns more efficiently and effectively.

Marketing Copilot: Your new favorite co-worker

Treasure Data CEO and co-founder Kaz Ohta demos Marketing Copilot at CDP World 2024

Marketing Copilot is a new generative AI chat interface that lets you explore audiences and create and analyze segments.

How it works

Inside Audience Studio, the UI for marketers within Treasure Data, you’ll see a new conversational chat interface where you can chat with your CDP using everyday language, just like talking to a colleague.

Ask the copilot a question about your customer data, have it analyze existing audiences and segments, or create new ones. Drill down into the analysis and visualizations it provides. You can also collaborate with the copilot to brainstorm new campaign ideas and create step-by-step action plans.

How it helps you

Marketing teams are constantly under pressure to deliver results faster. Having Marketing Copilot by your side can help you reduce the time and effort required to analyze data, propose and size segments, and create data visualizations. 

It’s perfect for marketers who want to simply talk directly to their data and takes some of the load from data professionals who can pursue more technically challenging work. Plus, it reduces onboarding and enablement time for new team members who need to get up to speed fast with understanding and using data.

How to get it

Marketing Copilot is available now, so contact your customer success manager to request a free trial with a no-risk commitment.

AI Framework: Build your own AI agent

Treasure Data CEO and co-founder Kaz Ohta reveals AI Framework at CDP World 2024

Treasure Data wants you to have the tools you need to democratize your data and make it accessible to everyone in your organization. With the new AI Framework, data science teams and Treasure Data partners can now build generative AI capabilities on top of the CDP that do precisely that.

How it works

The AI Framework provides the building blocks to create sophisticated, intelligent AI agents. Create a project, identify the table data to use for your knowledgebase, create the system prompts and outputs for agent interactions, and launch your new agent. 

The AI Framework leverages RAG (retrieval augmentation generation) to leverage the data in your profile and data layers in Treasure Data CDP. 

It’s also important to note that the AI Framework is built on the same trust and security compliance and policy framework as the CDP. Applications built on the framework do not use any customer data or interactions to train or fine-tune the LLM, and there is zero data retention in the CDP, including PII data or queries.

How it helps you

You can have the best CDP in the world (ours), but if only 5% of your company has access to the customer data and insights it provides, you will still struggle to build the best customer experiences and marketing campaigns. 

The AI Framework empowers your teams and partners to create AI agents that give the other 95% of your company access to that data through natural language, conversational interfaces. Build an agent to provide survey feedback and sentiment analysis, help personalize communications or generate content, translate content, or help with coding and scripts. The opportunities are unlimited.

How to get it

The AI Framework is a standalone user interface today but will be integrated into Audience Studio soon. It’s available now as a no-risk, commitment-free trial, so contact your customer success manager to get access and test it out.

Real-Time Triggers: Never miss a key customer moment again

With Real-time Triggers, a capability that is part of Real-Time 2.0, Treasure Data’s solution that unifies batch and real-time data together at the profile level, you can now communicate with a potential or existing customer within seconds, personalizing the customer experience and driving greater conversion.

How it works

Using the easy-to-use, drag-and-drop canvas, select a real-time customer journey and place a trigger at the journey stage you want to activate. The CDP listens for and processes all customer-generated streaming events across channels, stitching them to a profile to get a complete view of the customer.

If a real-time event comes in that activates the trigger, you can instantly send a message in different channels, such as email or SMS. You can also personalize these actions using historical context already stored in the CDP as part of that profile. 

How it helps you

Real-time triggers and personalization empower you to delight customers with personalized experiences at just the right moment. Imagine being able to personalize contact with customers minutes after a purchase or subscription, when they reach a certain loyalty status, or when they abandon a cart or browsing experience.

The opportunity to deliver the right experience at the right time increases your chances of driving conversions, customer loyalty, and engagement.

How to get it

Real-time Triggers is now available in beta. Reach out to your customer success manager to learn about early-bird pricing.

Empower your entire team with AI and real-time capabilities

At CDP World 2024, Treasure Data CEO and co-founder Kaz Ohta said that true democratization of customer data means you have unlocked it for every person and team in your company, not just the marketing and data science teams who use it today. 

The three new products we’ve covered here help you do just that. Generative AI and Real-Time Triggers empower everyone, from new employees to non-technical users to highly technical data analysts, to work with the customer data needed to discover, design, and activate the best experiences and campaigns that win customers’ hearts and wallets.

Check out the full keynote to hear more from Kaz about these products and others.