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Trifecta Nutrition


The DTC company uses its CDP to cut churn, feed growth, broadcast frequently updated KPIs companywide, and provide clear pictures of key customer personas.

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Trifecta


Trifecta’s fitness & prepared-meals business uses a customer data platform (CDP) to learn customers’ goals and diet challenges, reduce churn and increase customer lifetime value (CLV). Insights from the CDP help customer contact center consultants offer helpful advice, alternate meal plans and substitutions, changes to more suitable workouts, and improve overall customer experience (CX) with personalized recommendations.

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Treasure Data Unveils End-to-End Governance, Security and Privacy Foundation


Treasure Data introduces the Trusted Foundation, a suite of features enables marketers to manage all data privacy and consent preferences related to individuals in the unified customer data record with data access permissions and controls - all within one smart platform.

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Personalization with Privacy and Trust


For today’s customers, there are no exceptional experiences without trust. Developing customer trust requires marketers to pair one-to-one personalization with one-to-one privacy – taking all attributes and consent options into account with every interaction. Treasure Data provides everything you need to quickly and easily manage even the most complex privacy and consent landscapes.

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Penske Media Corporation Partners with Treasure Data to Transition its Business Model, Provide Meaningful Connections to Advertisers, and Create New Audience Experiences


Penske Media Corp (PMC) announced a strategic partnership with enterprise customer data platform Treasure Data to integrate their technology into PMC’s extensive portfolio of brands. The consumer journey has become exceedingly more complex in recent years and through this partnership, PMC’S brands will have the ability to connect data with more specificity, making meaningful, value driving connections with its audience.

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Treasure Data Raises $234 Million Led by SoftBank Corp., Accelerating Growth and Beyond Marketing Vision


Treasure Data, the leading enterprise customer data platform (CDP), announced it has secured $234 million in funding led by SoftBank Corp. (TOKYO: 9434), the Japan-based operating company, with participation from Carbide Ventures, an investment firm founded by Treasure Data founders and long time executives.

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The Digital Shift: Closing Remarks


[On-demand] Adweek’s Matt Steinmetz & Treasure Data’s Founder & CEO Kazuki Ohta close out Digital Shift with a discussion on the Future of Customer Data.

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RE:Think Innovation


[On-demand] Want to more confidently introduce new ideas, make good ideas better & create a team culture of innovation? Best-selling author & innovation strategist Carla Johnson shares how to take inspiration from outside your industry and effectively transplant it into your work. You’ll learn the exact process the world’s most prolific innovators use to generate great ideas that consistently deliver extraordinary, measurable outcomes.

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The Role of Data in Real-time Marketing & Enterprise Growth


[On-demand] Want big returns on your data? Treasure Data CEO Kazuki Ohta and Daniel Newman, lead analyst at Futurum Research, share real-world examples of companies that have successfully leveraged “data gravity” beyond marketing.

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Disruption: The Catalyst for New Growth


[On-demand] How do global companies turn disruption into tangible growth opportunities? Customer experience, innovation, and martech leaders from Marriott, AB InBev, and Campbell Soup Company share their unique perspectives and first-hand experiences during this panel discussion.

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McKinsey & Company: The Growth Triple Play


[On-demand] McKinsey & Company’s Biljana Cvetanovski shares new research titled, “The Growth Triple Play: Creativity, Analytics, & Purpose,” plus the ever-evolving role of the CMO and how companies can fuel their next wave of growth.