Deliver The Experiences You Can’t Today

Unlike other customer data platforms (CDPs), only Treasure Data combines batch and real-time data to personalize journeys with Al. The results? Increased conversions and optimized spend across channels.

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A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

CDP World 2024: The must-attend event for marketing and data leaders

Built for the world’s largest and most innovative companies

Why the world’s largest restaurant company chose Treasure Data

Customer data and AI is a journey. Discover why Yum! Brands, the world’s largest restaurant company with beloved brands like Taco Bell, KFC, and Pizza Hut, trusts Treasure Data on the road ahead.

A chat with Cameron Davies, Chief Data Officer at Yum! Brands

The CFO-approved CDP: Drive first-party data ROI in weeks, not years

Acquisition

Optimize marketing spend by 10–15%

Cut down customer acquisition costs by better targeting high-value leads, suppressing ads, and personalization across channels.

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Growth

Ramp up conversion rates

Increase customer lifetime value (LTV) with more impactful website personalization, call center interactions, and outbound email and SMS campaigns.

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Retention

Boost customer value and stickiness

Prevent high-value customer churn. Drive smarter cross-sell/upsell campaigns. Improve ROI of loyalty programs and campaigns. (Just to name a few.)

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Why the world’s largest companies choose Treasure Data

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Deliver The Experiences You Can’t Today

A Leader: 2024 Gartner® Magic Quadrant™ for Customer Data Platforms

CDP World 2024: The must-attend event for marketing and data leaders

Built for the world’s largest and most innovative companies

Why the world’s largest restaurant company chose Treasure Data

A chat with Cameron Davies, Chief Data Officer at Yum! Brands

A chat with Cameron Davies, Chief Data Officer at Yum! Brands